MELBOURNE’S TRUSTED HOSPITALITY BUSINESS COACH
people. presence. profit.
After 30 years in hospitality, including managing $130M+ portfolios and opening 26 venues, I now work exclusively with independent operators. I help you find what’s costing you money, fix what’s holding your team back, and make sure the right people can find you. No corporate jargon. Just straight talk and practical solutions.
IS AI SENDING CUSTOMERS TO YOUR COMPETITORS?
When someone asks ChatGPT, Google or Perplexity “where should I eat in Richmond?”, does your venue show up? If not, you’re invisible to a growing audience. GEO (Generative Engine Optimisation) is the work that fixes that. I help hospitality venues get found by AI. It’s new, it’s measurable, and most of your competitors aren’t doing it yet.
Operations & Performance
I get into your venue, review how things actually run, and tell you what I find. From cost controls and labour efficiency to systems and compliance — I identify the quick wins and the bigger fixes, then help you implement them.
People & Leadership
Most operational problems are people problems. I work with your leadership team to build accountability, define roles, sort out team dynamics, and create a culture worth showing up for. Practical frameworks that stick.
GEO - AI Search Marketing
The way customers find venues is changing. I help hospitality businesses show up when people ask AI tools like ChatGPT and Google where to eat, drink or stay. It’s new, it’s measurable, and most of your competitors aren’t doing it yet
You Don't Have to Figure It All Out Alone
Running an independent venue is hard enough without trying to solve every problem yourself. I’ve spent 30 years in this industry. I know what works, what doesn’t, and where to look first. Book a no-obligation chat and let’s work out where to start..
Why Work With Me?
I’ve done my time in corporate hospitality managing large portfolios, opening venues, leading teams of 500+. Now I work exclusively with independent operators. The pubs, restaurants, clubs and venues that are the lifeblood of this industry.
My clients range from single-venue owner-operators through to multi-site hotel groups. What they have in common is they want someone who’ll be honest about what’s not working and practical about how to fix it. I start with an on-site review, because that’s where the real insights are, not in a spreadsheet or a Zoom call.
I’ve presented on AI in hospitality to the AHA, RSL Clubs Victoria, and Clubs Victoria. I work with operators on everything from team culture to AI search visibility. And yes, no one is more surprised than me that I’m considered an expert in AI.
Annette Verhoeff | Founder
Get In Touch
LET'S CHAT
Phone
+61 (0) 411 090 469